The anonymized business overview details the sale of a portfolio featuring five B2B SaaS productivity applications, which began operations in early 2018. These iOS apps operate on a freemium subscription model, catering to a global audience, with the most significant user base in the U.S. The 100% automated business generated $842,000 in SaaS sales in 2023, yielding a net profit of $415,555, and is valued at $1,325,000, based on a 3.7x profit multiple.
The portfolio includes a wireless printing application, a call recording app, a fax sending app, a VPN service, and a document scanning and printing app. Collectively, they have over 4 million installs and generate over $842,000 in subscription revenue annually. The business presents growth opportunities through product functionality enhancements, optimizing conversion rates, and expanding marketing efforts. It necessitates a new team for daily operations, including a product manager, marketer, and Swift developers.
Main revenue derives from subscriptions, priced variably per app, with an average monthly subscription of $15. Marketing primarily involves Apple Search Ads, with significant historical investments in advertising. Revenue streams and operations are set for seamless transfer to a new owner, with potential for increased revenue through strategic marketing and investment. Post-sale, a transitional support period is offered.
The current business listing is actively managed by its co-founders with remote support. There are no third-party partners involved. The ideal buyer should have expertise in ASA/ASO and access to additional resources for business scaling.