A unique SaaS company, operating in the niche of sports data with a focus on football (soccer), has demonstrated year-on-year growth and holds potential for expansion into the US market. Founded a decade ago to satisfy the personal need for advanced analytical tools in football betting and trading, this company has evolved into a leading global entity offering extensive data and system analysis for 68 leagues with 400,000 matches in its database. It generates primary revenue through membership subscriptions, with additional income from eBook sales and a football trading course, enjoying high profit margins close to 90%. The business operates legally without needing betting licenses, as it serves only as a data insight and analytical tool. Currently, the business has over 500 active subscribers, a significant mailing list, and a decent presence on social media. Most revenue peaks are driven by promotion campaigns, notably those linked with discounts or affiliate campaigns. The owner wishes to sell in order to finance an offline business while ensuring the SaaS platform finds an appropriate new owner. Growth opportunities include exploiting new acquisition channels, enhancing affiliate and bookmaker partnerships, and expanding into the US market. The business offers low operational demands, with much of the site automated through API feeds, requiring minimal time for customer engagement. It is ideal for sports betting enthusiasts and others passionate about data, analytics, or automation. Sale includes an extensive array of brand and web assets, technology, customer databases, and more.