The business operates with a small team of three in its operating department and mainly sells through an SC account. The majority of sales (99%) occur on Amazon, with a minimal presence on Shopify (1%). Its customer base is predominantly in the US (98%), with some sales in Canada (1%) and the UK (1%). The company holds trademarks registered across several regions including China, the EU, the US, Canada, the UK, and Japan; it also possesses design patents in China and the US. Advertising efforts are focused within the Amazon platform, with marketing expenses accounting for 6% of finances. A significant portion of sales, 90%, is driven by a single parent ASIN. The company maintains relationships with five suppliers, two being long-term partners and the rest being reputable publicly listed enterprises. It utilizes Fulfillment by Amazon (FBA) exclusively for logistics, with third-party warehouses for overflow. The company adheres to ethical practices in product reviews, avoiding any artificial enhancement strategies. It boasts a clean record with no incidents of delisted products or revoked selling rights. Looking ahead, the company plans to optimize current listings, expand into new product lines and platforms, and diversify across channels over the next three years. Financial data for 2023 indicate a year-over-year revenue increase of 67% and an EBITDA margin of 38%. The company's products exhibit high seasonality, with a revenue drop from February to September and peak sales occurring between October and January.