An established advertising management business, specializing in Google Ads, has been operating successfully for over two decades, boasting strong revenue streams and high customer retention rates. The firm has developed proprietary software to streamline process efficiencies, contributing to consistent year-on-year growth, except during the 2020/2021 financial period when COVID-19 had an impact. The company primarily generates revenue through ongoing Google Ads management, with minor contributions from website updates and design services. The sales strategy combines direct website engagement and affiliate partnerships. The business model shows a healthy reliance on resellers, who contribute to 55-65% of monthly revenue, while the remaining is sourced from direct and referral clients. Customers, mainly based in Australia, hail from diverse industries with most continuing their subscriptions as long as their advertising needs are met. The company's operations include an online management system facilitating efficient account management and reporting, enabling the onboarding of white-label resellers with custom domains. The owner manages preliminary customer interactions and billing but does not engage in daily account management, which is delegated to a dedicated team of three members. The business presents significant growth potential by expanding into broader digital marketing services, such as SEO and social media management, for which there is existing interest from resellers. The business is on the market due to the owner's desire to spend more time with their family. Meanwhile, the owner remains open to providing reduced support and continuing involvement to ensure a smooth transition.