9-year-old fast growth D2C in the baby and keepsake category.
AU$6.79M TTM revenue, 56% GP margin and 24% repeat customers. Global reach w. awesome upside.
A global direct-to-consumer brand in the newborn baby fashion and keepsake sector was founded in 2015 and has established itself as a niche market leader. With a notable sales increase of 71% over the past year, the company's revenue reached AUD 6.791 million (USD 4.619 million) by August 2024. Key financial metrics include a 56% profit margin, significantly increased Seller's Discretionary Earnings (SDE) of AUD 1.547 million, and operational expenses growing 77% as the business scaled up.
The brand has a broad geographical reach, with substantial sales in the U.S., Australia, and other international markets. Customer retention is high, supported by a 24.25% repeat purchase rate and excellent customer feedback on platforms like Etsy. Marketing strategies are efficient, demonstrating strong returns on ad spend via Facebook and TikTok and a commanding social media presence that drives organic traffic.
The company's operations are robust, with an efficient warehousing system and strong supplier relationships in China. Its product offerings are popular in categories like rompers and personalized keepsakes, contributing to 31% of sales on Shopify, the brand’s primary sales channel.
Growth opportunities include further expansion in the U.S. and globally, tapping the wholesale market, and enhancing digital marketing strategies to capture more organic traffic. Assets included in a potential sale are domain, social media profiles, and inventory. The business's solid track record, loyal customer base, scalability, and marketing efficiency make it an appealing acquisition opportunity for prospective buyers.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official due diligence service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More