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SELLER GUIDE
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1,404 Watchers
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Ecommerce Store

Currency:

Ecommerce Store | Lifestyle

Verified Listing
9-year-old fast growth D2C in the baby and keepsake category. AU$6.79M TTM revenue, 56% GP margin and 24% repeat customers. Global reach w. awesome upside.
Ecommerce Lifestyle Editors Choice Sponsored Confidential
Business Location
Site Age
9 years
Monthly Profit
AUD $129,675 /mo
Profit Margin
23%
Page Views
1,010,798 p/mo
Profit Multiple
3.3x
Revenue Multiple
0.7x
Ecommerce
Lifestyle
Managed by Flippa
Sponsored Editor's Choice
Asking Price (Classified)
USD $3,397,647
AUD $5,063,568

Excludes USD $701,719 of inventory
About the Business

A global direct-to-consumer brand in the newborn baby fashion and keepsake sector was founded in 2015 and has established itself as a niche market leader. With a notable sales increase of 71% over the past year, the company's revenue reached AUD 6.791 million (USD 4.619 million) by August 2024. Key financial metrics include a 56% profit margin, significantly increased Seller's Discretionary Earnings (SDE) of AUD 1.547 million, and operational expenses growing 77% as the business scaled up. The brand has a broad geographical reach, with substantial sales in the U.S., Australia, and other international markets. Customer retention is high, supported by a 24.25% repeat purchase rate and excellent customer feedback on platforms like Etsy. Marketing strategies are efficient, demonstrating strong returns on ad spend via Facebook and TikTok and a commanding social media presence that drives organic traffic. The company's operations are robust, with an efficient warehousing system and strong supplier relationships in China. Its product offerings are popular in categories like rompers and personalized keepsakes, contributing to 31% of sales on Shopify, the brand’s primary sales channel. Growth opportunities include further expansion in the U.S. and globally, tapping the wholesale market, and enhancing digital marketing strategies to capture more organic traffic. Assets included in a potential sale are domain, social media profiles, and inventory. The business's solid track record, loyal customer base, scalability, and marketing efficiency make it an appealing acquisition opportunity for prospective buyers.
Ecommerce
Lifestyle
Managed by Flippa
Sponsored Editor's Choice
Asking Price (Classified)
USD $3,397,647
AUD $5,063,568

Excludes USD $701,719 of inventory
Vetted + Data Verified Listing

This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.

Our vetting team has reviewed this listing and verified:

  • Revenue
  • Primary Expenses
  • Traffic

The seller has also connected the following data integrations:

  1. Google Analytics

  1. Shopify

Payment Methods
Escrow.com
FlippaPay
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0 Comments
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