A well-established brand, focused on hair loss products for men, garners 90% of its revenue through e-commerce with the remaining 10% emanating from digital courses on product usage. The brand enjoys a robust presence across several digital platforms and traffic sources including organic SEO, YouTube, word of mouth, Facebook ads, and affiliate sales. Several domains are associated with the brand, with notable traffic on some, while others remain inactive. The company holds multiple registered trademarks across several regions.
In-house developed proprietary products such as Growband Pro, Biogaine, Maxoxidil, and Growcomb form the core offerings with exclusive availability. Digital courses serve as an upsell to physical products, offering comprehensive programs on hair regrowth, appearance enhancement, dietary plans, and stress reduction. The team's operations are streamlined, comprising the founders and a small freelance staff focusing on customer service, content creation, and SEO.
Suppliers are mainly based in the UK, with collaboration from an external logistics provider for warehouse and delivery operations spanning various regions. Marketing efforts extend to email newsletters, a well-subscribed YouTube channel, and active engagement on platforms like Facebook, Instagram, and TikTok. The brand reaches a diverse customer base, mostly in the US and Europe.
Growth opportunities include scaling advertising, product expansion, and leveraging influencer and affiliate marketing. The business is up for sale as founders pursue new ventures, with after-sales support open to negotiation. Current stock holds a value of $102,000 USD, with long-standing partnerships with contract manufacturers and offshore suppliers.