Since its inception in 2018, a SaaS company in the online reputation management sector has shown impressive financial performance, with a trailing twelve-month revenue of $528,576 and profit of $311,670. The company’s product helps businesses manage online reviews by managing and responding to reviews across multiple platforms, generating new reviews through targeted campaigns, showcasing reviews online, and analyzing them for insights against competitors. The product is predominantly marketed through resellers who white-label the software. The SaaS product operates on a Ruby on Rails framework utilizing a PostgreSQL database. Ownership of all intellectual property is retained by the company, and there are no pending IP issues. Product operations depend on external data from a sister company, with costs tied to data consumption. The current customer base details are available upon due diligence, with a notable customer contributing 15% of revenue. The company charges on a monthly basis, without long-term commitments. Its customer support, though lacking formal SLAs, is managed through 'Helpscout' and supported by comprehensive documentation and tutorials for onboarding. The product features easy integration capabilities via a Zapier application and a robust API. Financially, the company reports a monthly recurring revenue exceeding $40,000, with historical figures accessible during due diligence. The business is not heavily dependent on specific individuals despite having valuable engineering talent. No existing legal issues or fixed-term contracts pose risks. Employee contracts are in place, ensuring continuity post-sale. Customer satisfaction is generally high, indicated by a 4.5-star rating on G2. The company is open to exploring exit strategies involving cash, seller financing, or earn-out arrangements, and offers post-sale transition support. Opportunities for growth include pricing enhancements for long-term customers.