Instinctive Notes offers a significant business opportunity in the expanding Allied Health industry, providing an online treatment notes service designed to enhance compliance, efficiency, and productivity for practitioners. Established over 12 years ago, the business boasts annual revenues of $29,000 AUD with a profit margin exceeding 80%. Initially founded by a couple with consulting industry experience, the service caters primarily to Chiropractic practices, integrating seamlessly with popular Practice Management Systems to optimize data usage. Growth has been gradual, reflecting the founders' prioritization of lifestyle balance over aggressive expansion.
The service facilitates fast, compliant note-taking, offering features like shortcuts, smart note copying, and improved communication for practice staff. Instinctive Notes operates as a subscription-based model, with 36 customers in Australia generating a monthly recurring revenue (MRR) of $2,400 AUD. Pricing is tiered, catering to standard and premium clientele with legacy plans remaining for earlier customers. Integration with systems like Cliniko, Nookal, Mindbody, and FrontDesk aids in drawing customer trials and easing practitioner operations.
Future growth strategies include expanding services globally, integrating with additional Allied Health professions, forging new partnerships, enhancing technology offerings, and developing marketing efforts. Potential markets identified include the United Kingdom, Ireland, Canada, and various European countries, with interest from numerous health professions. Additional strategies involve building an Android application, expanding current partnerships, and exploring AI-driven features to appeal to a broader market and elevate the service's value proposition. Despite reduced day-to-day involvement by the founders, revenue has remained steady, underlining the business's resilience and untapped potential for sustained growth.