The business, established over 15 years ago, is a leading provider of rugged vehicle mounts, marine device mounts, and other mounting hardware. With an extensive in-house selection and excellent customer service, they serve a diverse clientele, including public safety organizations and outdoor professionals. Key financial metrics include an average order value of $125, a 2% refund rate, a returning customer rate of 21%, and a robust profit margin of 40-45%. The business has an opt-in email list of 35,700 subscribers and achieves impressive returns on advertising spend, with a ROAS of approximately 8:1 for Meta and 5:1 for Google Ads.
For sale is the digital side of the business, including the website, customer base, inventory, domains, and supporting tools. The business maintains minimal competition due to a Minimum Advertised Price policy and is positioned as an authorized partner on a major mount manufacturer's partner section. Operations are efficiently managed by two part-time employees handling customer and inventory tasks. The fulfillment process benefits from in-house inventory storage, enabling same-day fulfillment.
Marketing efforts center around Meta and Google Ads, with email marketing potential untapped due to past provider issues. Seasonal sales trends show increased demand in summer from private consumers and a shift towards professional buyers in autumn and winter. Growth opportunities exist in enhancing the site's user experience, expanding social media presence, and utilizing unique shopping tools.
The sale will include negotiable post-sale support for 3-6 months, aimed at ensuring a smooth transition. The sale's primary motivation is to allow the owner to concentrate on their core business focused on public safety.
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5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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