This executive summary outlines the business operations of an ecommerce company specializing in digital sewing patterns, similar to a marketplace platform. The business comprises two sites and an online store, with very low operational costs. Established seven years ago, the company does not require sewing knowledge or product creation, presenting significant growth potential. Key metrics indicate an average order value of $11 with a balanced split of returning and new customers. The business operates with 70 supplier partnerships comprising pattern designers.
The company has cultivated a sizable audience, with 70,000 newsletter subscribers and 258,000 Pinterest followers. It operates primarily through the sale of third-party digital patterns, advertising, and semi-annual bundle sales. Despite its accomplishments, affiliate earnings remain underdeveloped due to limited expertise. The business is currently managed by a husband-and-wife duo, highlighting that prior experience in the sewing niche or business model is not necessary.
Assets included in the sale encompass domain names, newsletters, customer lists, social media accounts, a digital pattern store, and more. Traffic sources mainly include Pinterest and newsletters, with some coming from Google, despite minimal SEO efforts. Revenue streams involve ad revenues, affiliate income, and a digital pattern store, with additional opportunities available by expanding current practices. The reason for sale is the owner's retirement from day jobs. Post-sale support is offered to assist the new owner with operations.
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