Website for sale

Sold by Buy It Now

$60,000 USD

Ended 2486 days ago

10 Yr Old Ecommerce Website, Sell Knives, Strong Brand, Average Net Profit 36%

At a glance ?

Touch a value for a description

Site Type
Site Age
16 years

Traffic ?

Page Views
Unique Visits
No Google Analytics data

Financials ?

Gross Revenue
Net Profit
No Additional Financial Data

Financials ?

Monetization Methods

  • This website earns revenue with Product or Service Sales. It is recommended to request a video walk through from the seller to verify all revenue claims.

Seller's Notes

  • eBladeStore.com sells knives, accessories and creative gifts
  • Established on February 4, 2001
  • Over $2 Million in sales with average net profit of 36%
  • Absolute unique monthly visitors 52,897

Year / Annual Gross / Monthly Average Gross
2007 / $337,883 / $28,157
2008 / $350,561 / $29,213
2009 / $292,609 / $24,384

Included In Sale

  • 12,523 double opt-in email list subscribers
  • Sister site eKnifeStore.com
  • StoneEdge Order Manager software (downloads orders from website for complete backend processing) $1,995
  • Interspire Email Marketer software (5-user account) $749
  • iDevAffiliate Platinum / SEO version software $299 (for in-house affiliate program) - 112 affiliates
  • ShareASale account - Affiliate Network - 904 affiliates
  • PHPLD software (reciprocal linking) $100
  • Twitter account
  • YouTube account
  • Supplier Information
  • Endicia 25 lb Postal USB Scale (ES2500U) $90
  • 24/7 phone and email support / training for the first 90 days. Regular business hour support for an additional 90 days thereafter.

Reason For Selling

The business averaged 30% growth from 2001 to 2008. When the economy started to effect sales in 2009, my focus was directed to another project so I'm currently stretched too thin and getting burnt out. As much as I'd like to re-dedicate myself to this website the short answer is that this isn't the only business I run and need the cash now for the other project.

Also, with the holiday season, monthly volume doubles between the months of October and January which will allow the new owner to re-coop the investment much faster.


Additional Revenue Details


The only paid advertising we do for this website is pay-per-action through the affiliate program. We also ran three Search Engine Optimization campaigns with various companies a few year ago. We've also done a little in-bound linking. The current traffic sources are:

  • 77.41% natural search engine listings
  • 11.66% referral sites (in-bound links and affiliates)
  • 10.93% direct traffic (newsletter, word of mouth, repeat customers)

About eBladeStore.com

eBladeStore.com has been in business for almost 10 years and is a strong brand in the knife industry. It's a straight forward/simple business - a tangible product at a competitive price. We don't inventory any product as we buy regularly from the vendor as orders come in for quick turn-around (2-3 days). Returns are put in a Clearance section and if they don't move within 30 days, we'll get rid of them on eBay or gift to family/friends.

For The New Owner

  • This is a real business and will require your dedication and time at least for initial setup.
  • All vendor information will be disclosed once sale is finalized, but vendor account will have to be re-established by the buyer.
  • All outstanding customer obligations will be fulfilled up to a agreed upon date prior to close.
  • I will provide full support/consultation to ensure a smooth transition and help get you up and running fast and profitably.

There are two likely methods you could use to operate the business:

  1. Hands-On: Ship Product (current method) - Buy from vendor, vendor ships to you, you package and ship to customer.
  2. Hands-Off: Use Drop-Shipper - Allows you to by-pass shipping. Would require changing over the current product database to the drop-shipper product database. The main industry drop-shipper can provide a product database (excel file) but it will need work - mainly with product descriptions. I spoke with them on a few occasions pondering the switch, but haven't made the move.


Additional Traffic Details

Current Order Process

  • Import orders into order management software.
  • Generate/email purchase order to vendor (buy product) in 3 clicks.
  • Receive vendor delivery.
  • Package and label orders (automatically emails tracking to customer).
  • Shipping carrier (USPS) picks up for delivery.

About the Web Site

  • I developed the website myself with some programming help which was sub-contracted.
  • Shopping cart pages are template based and regular/static pages use SSI (server side includes) which allows for 1-file changes to be reflected throughout the site.
  • Shopping cart has full backend/administration interface.

Web Site Highlights

  • Real-time stock check: Seamlessly checks vendor inventory upon loading all product detail pages.
  • Checkout abandonment email offers: Saves customer/order information so they don't have to start over. Currently sends 3 "reminders" with incentive.
  • Real-time shipping rates.
  • Customer reviews.
  • Mouse-over definitions for industry terms on product description page.
  • Coupons and Sale/Discounts which allows for very creative/flexible offers (buy 1 get 1 free, spend x amount and get that for 50% off, etc...).

Minimum Requirements To Effectively Run The Web Site

  • Merchant account and payment gateway to accept/process credit cards.
  • SSL Certificate. I'll allow you to use our cert for up to 30 days until you get yours in place.
  • Work in Microsoft excel.
  • HTML/FTP novice level.


There is tremendous room for growth for this website as most of the marketing and advertising is under developed or nonexistent. Price comparison websites, amazon.com, PPC, SEO, social, affiliate incentives, product reviews, consistent monthly newsletter, expand product offering, general advertising, etc... could easily be handled much more aggressively.

The site is well established and any SEO has an immediate impact. By expanding the product offering from the current 5k to 10k-20k (vendor has about 25k), this will increase both the traffic and sales volume almost immediately. From a technical stand-point, it would be very easy/fast, but the product database should be prettied up which does take time.

There's absolutely no reason this website couldn't make at least $500,000 annual gross sales within 18-24 months with someone who isn't afraid to work. I'll be glad to share my thoughts and future plans.

Site Info

Site Established ? February 2001
Built With ?
Google Analytics Detected ? Yes
More info: BuiltWith

Domain Info

Domain Registered ?
Registrar ?
More info: Wayback Machine and Whois

Site Uniqueness

Content Unique ? No
Design Unique ? Yes
More info: Plagspotter and Copyscape

SEO Presence

Pages In Google ? 1,040
MajesticSEO Inbound Links ? 0
SEOmoz mozRank ? 6.41
Alexa Rank ? 251,954
More info: SEOmoz and SEMRush


xynny ( | $14.2K )
Tue, 05 Oct 2010 18:41:09 AEDT

How many orders do you get on average everyday ?

trodat ( | $60K )
Tue, 05 Oct 2010 19:00:59 AEDT

xynny, on average it's 10 orders per day. Average ticket is $75.

dmi ( | $1.5K )
Tue, 05 Oct 2010 22:48:28 AEDT

Can someone who doesn't live in the US run this?

trodat ( | $60K )
Tue, 05 Oct 2010 23:57:34 AEDT

dmi, the website can be ran outside the United States. The issue then becomes are you doing the shipping or are you using a drop-shipper. If you are doing the shipping, our vendor does ship internationally but it would most likely be best to find a local wholesaler/distributor within your country. The drop-shipper I have had contact with is probably the largest in the US and does ship internationally.

zhenjie ( | $14.1K )
Wed, 06 Oct 2010 01:17:46 AEDT

Would the total number of products drop if the new owner was to ship to the Drop shipping route? What are the margins like for the drop shipper?

trodat ( | $60K )
Wed, 06 Oct 2010 02:33:32 AEDT

zhenjie, actually the number of products would go up using the drop-shipper. The drop-shipper has 50k items where the regular vendor has 25-30k. Product cost is the same, but there are drop ship fees which vary. From what I can recall it something like $1 drop-shipped for orders valued between $10-$100, but this is not a quote by an means. If/when the time comes, you will need to contact them directly as they are not currently a vendor we use. I know they do offer a great program which includes "blind-shipping" so there's no reference to the vendor, it looks like it's coming from your company. They also have a product datafeed.

sitefinder ( | $2.08K )
Wed, 06 Oct 2010 03:04:33 AEDT

(1) What are all of the reasons that you never switched to the drop-shipping route? It seems like you would only be able to update product descriptions of thousands of products by having the drop-shipper provide them. If they are unable to do so, webpages for individual products might not be very descriptive.

(2) You have over 900 affiliates in shareasale but list "No" Under Affiliate Income. None of these affiliates generate sales?

(3) What percentage of orders are returns and what is your return policy?

(4) Have you experimented in the past with not accepting returns and if so, what was the affect on sales?

(5) If I were to bid and win this auction, will I be able to verify (during the escrow period), who your vendors are, product costs for all orders placed in 2010, talk to the drop-shipper that you reference above, etc? I would also want to verify during this period that getting a vendor account is not going to be a problem and any other means of substantiating your income claims.

liberty ( | $28.1K )
Wed, 06 Oct 2010 03:43:23 AEDT

Where is your vendor's warehouse located? This is of interest as your current model relies on JIT shipments from the vendor.

dontailor ( | $32.1K )
Wed, 06 Oct 2010 05:40:55 AEDT

What's the shopping cart that you use?
You top 20 products account for what percentage of sales?
How many returned?
How much u pay for shipping monthly?
With 1000+ affiliates why so little sales from them? How much you pay them?
Only 1 vendor? Why account has to be re-established?
How often do you send email campaigns?
How many sales as a result of email coampaigns?
You have a 0.46%-0.47% ecommerce conversion rate. Any ideas why so low? Have you actively done anything to improve it? (You said you send email for abandoned carts. What are your results with that?)
Any conversion rate for the goal of subscribing to your newsletter?
Any business info on eKnifeStore.com?

The Seller
Sellerdefaultavatar trodat Jason Morrow
1 transaction totalling $60,000
Payment Methods ?
  • Escrow.com
  • Flippa Escrow
  • PayPal
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