Touch a value for a description
Year / Annual Gross / Monthly Average Gross
2007 / $337,883 / $28,157
2008 / $350,561 / $29,213
2009 / $292,609 / $24,384
Included In Sale
Reason For Selling
The business averaged 30% growth from 2001 to 2008. When the economy started to effect sales in 2009, my focus was directed to another project so I'm currently stretched too thin and getting burnt out. As much as I'd like to re-dedicate myself to this website the short answer is that this isn't the only business I run and need the cash now for the other project.
Also, with the holiday season, monthly volume doubles between the months of October and January which will allow the new owner to re-coop the investment much faster.
Additional Revenue Details
The only paid advertising we do for this website is pay-per-action through the affiliate program. We also ran three Search Engine Optimization campaigns with various companies a few year ago. We've also done a little in-bound linking. The current traffic sources are:
eBladeStore.com has been in business for almost 10 years and is a strong brand in the knife industry. It's a straight forward/simple business - a tangible product at a competitive price. We don't inventory any product as we buy regularly from the vendor as orders come in for quick turn-around (2-3 days). Returns are put in a Clearance section and if they don't move within 30 days, we'll get rid of them on eBay or gift to family/friends.
For The New Owner
There are two likely methods you could use to operate the business:
Additional Traffic Details
Current Order Process
About the Web Site
Web Site Highlights
Minimum Requirements To Effectively Run The Web Site
There is tremendous room for growth for this website as most of the marketing and advertising is under developed or nonexistent. Price comparison websites, amazon.com, PPC, SEO, social, affiliate incentives, product reviews, consistent monthly newsletter, expand product offering, general advertising, etc... could easily be handled much more aggressively.
The site is well established and any SEO has an immediate impact. By expanding the product offering from the current 5k to 10k-20k (vendor has about 25k), this will increase both the traffic and sales volume almost immediately. From a technical stand-point, it would be very easy/fast, but the product database should be prettied up which does take time.
There's absolutely no reason this website couldn't make at least $500,000 annual gross sales within 18-24 months with someone who isn't afraid to work. I'll be glad to share my thoughts and future plans.
|Site Established ?||February 2001|
|Built With ?||—|
|Google Analytics Detected ?||Yes|
|Domain Registered ?||—|
|Content Unique ?||No|
|Design Unique ?||Yes|
|Pages In Google ?||1,040|
|MajesticSEO Inbound Links ?||0|
|SEOmoz mozRank ?||6.41|
|Alexa Rank ?||251,954|