This website, launched in April 2019, initially began as a casual hobby but has since grown, garnering significant attention and traffic predominantly through its Pinterest channel, which boasts 2.1 million monthly viewers. Its peak traffic occurs during the gardening season between March and June, with a substantial audience hailing from the USA, Canada, the UK, and Australia. Monetization is primarily achieved through Ezoic and Google AdSense; currently, 60% of the website’s traffic is directed to Ezoic and 40% to AdSense. Despite Ezoic generating more revenue, both platforms are utilized to maintain balance. Video evidence of earnings validates this setup.
The website features 60 high-quality articles, mostly authored by the founders, with occasional assistance from a professional writer via Fiverr. The owner, busy with multiple websites, has decided to sell due to lack of time for content creation, with the last article published in April 2020. The site is an ideal investment for gardening enthusiasts or those interested in passive income, with opportunities for growth via regular content updates and Pinterest engagement.
Assets included in the sale comprise domains, social media accounts, and website content. Although the predominant traffic source is Pinterest, with comparatively minimal engagement on Facebook and Instagram, these accounts can be part of the acquisition package if desired. The purchase will also include post-sale support to assist the new owner in transitioning.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More