Matt Cutts Speaks on Paid Links Violating Google’s Rules, a Defence of the Panda Updates, and SEO Tips You Should Avoid
Matt Cutts has answered a question many people have been asking: why do paid links violate Google’s guidelines while other ads don’t? Matt has posted a video response, so we’ll let him do the talking.
Pandas have had a rough run recently, but it’s time to defend Panda. One wrier reminds us that for a while Google wasn’t performing that well, and for Google to remain successful it must “ensure that when people search for things, they find exactly what they’re looking for”. Without Panda and the recent changes, would Google be losing more of their marketshare?
Some think SEO is trying to beat Google at its own game, so what are some of the “tricks” that will always result in failure? This week we’ve found a guide on SEO tips you must avoid. If your site continues to be affected by various Google algorithm updates, you might want to take a look at this.
Get the Title Right, Email Marketing questions Answered and learn about Super Social Groups
If you’re a content marketer, the title you choose for your work may have a huge impact on the success of your work. If you’re been slaving over a blog post or an ebook, why stuff it up at the end with an uninspiring title? Avoid the embarrassment by checking out this better title checklist!
You’ve got an impressive email list – awesome. But how can you use it effectively? Reader 1 might not care for the same topic reader 2 signed up for. This article answers questions about subject line length, differentiating alert emails and A/B testing.
There’s more to social marketing than tweeting a photo of some cake a colleague brought to work. Search Engine Land has explored the idea of using SEO information to help your social campaigns. This is done by creating a “social super group” and by identifying key trends in your core users. Big business are starting to see the opportunities that influential tweeters can bring. Australian airline Qantas recently held an exclusive ‘Tweet and Greet’ event at their HQ in Sydney.
Get even more out of Analytics, Bing’s issues, and 3 big enhancements coming in 2013
Not getting the most out of your Google Analytics information? Google has published an in-depth guide at some of the features you probably don’t know about. The information you can pull out of Analytics may prove to be invaluable.
Bing’s market share has been rising in major markets like the UK, US and in Asia. However, if you are purchasing ads from Bing, things aren’t too easy: it’s missing tools related to keyword status and its reports aren’t that conclusive, according to one ad buyer. Have you had similar issues with Bing?
Continuing our look ahead to 2013, Search Engine Land has explored 3 big web enhancements you should be thinking about and budgeting for in 2013. We’d love to know what changes you are considering for 2013!