The ever-evolving nature of being the world’s largest website marketplace means we keep a close eye on how we work to deliver maximum value for both website buyers and sellers.
To this end, we’ll occasionally make minor pricing adjustments to keep it all in balance.
Even so, the changes we’re rolling out today will only impact a subset of website sellers. These are:
- Change to Featured Listing pricing
- Change to Privacy Upgrades
- Changes to Success Fee Caps
Note that this does NOT alter our existing listing fee or the 5% success fee. The changes are detailed below.
Change to Featured Listing Pricing
The featured listing upgrade shoots your listing to the front-page of Flippa and makes it appear prominently on the core flippa.com/buy page for a period of time. As more sellers take up this upgrade, the value arguably decreases given that each listing spends a shorter time in this prominent position. In recognition of this, the upgrade is now priced at $50 per feature upgrade.
While a minor price increase, we expect the product to deliver greater value for sellers who do apply the featured upgrade as it will typically be applied to fewer listings.
Remember that featuring your website listing is not the only way to drive buyers to your auction. The recent changes to website search refinement has seen website buyers use revenue, traffic and age refinements extensively – ensure to complete all available information on your listing to optimize your chances of being included in this drill-down.
Change to Privacy Upgrades
Flippa offers a number of privacy upgrades for website sellers. One of these is the option to remove an ended listing from public view. The reason we charge for this is so we can deliver both buyers and sellers a rich archive of website transactions. This is helpful in defining fair market value for other listings they may be working with. To this end, we aim to maximize the size of this transaction history.
In recognizing that some buyers or sellers may prefer to have a given auction hidden from view, we allow them to apply the “Hide Listing from Public View” upgrade. This has been significantly reduced to $30 per listing if required.
We like to think that this provides a fair balance between allowing for privacy while preserving our rich website transaction archive as a resource for all Flippa users.
Change to the Success Fee Cap
Just to confirm, we’re not changing the success fee here.
However we are increasing the success fee cap to be $2,000 so only websites selling for more than $10,000 are impacted by this change.
Let’s see how this works under a few different scenarios.
- Website sells for $80 – no change as the minimum success fee remains unchanged at $5.
- Website sells for $8,000 – no change as the existing 5% success fee of $400 is applied
- Website sells for $18,000 – this is beyond the previous cap and the 5% success fee of $900 is applied
- Website sells for $80,000 – this is beyond the new cap so a success fee of $2,000 is applied (ie NOT 5%)
Note that this only applies to listings that are created as of today. Listings created before today that sell over $10,000 will retain the original price cap.
The increase in success fee cap reflects the significant work we do to match qualified premium website buyers with quality websites – efforts we undertake both on and off of Flippa.com.
Think the adjustments are too high? Too low? Let us know in the comments below.