New to selling websites? The sales copy you write for your Flippa listing page is all-important.

There are a few items you can include on your listing page to ensure you attract bidders and answer as many buyer questions as possible. Whether you’re selling start-up websites or aged established websites with high PageRank, it’s important to provide buyers with all the information they need to do their due diligence.

Here are some tips to help maximize your sales opportunity and inform potential bidders:

  1. Capitalize Domain Names
    Make long domain names more readable by capitalizing them. For example: www.LongDomainName.com will make the domain name more readable in the Flippa listings and help people recognize the niche that the site caters to.
  2. List What’s Included
    Let potential buyers know what will be included when the purchase completes. For example:

    • 50 unique and keyword targeted articles.
    • 1 month free hosting.
    • Custom design theme.
    • Domain transfer from GoDaddy.
    • Website and database transfer to buyer’s hosting account.
    • 1 month support.
  3. Use Tags
    Tags help categorize your website and help potential buyers find your listing. Use the 3 tag fields to list the niche, platform and revenue generation methods. For example: Health, AdSense, WordPress.
  4. Provide Statistics
    Ideally you have some historic traffic statistics either from Google Analytics or similar stats package. You can upload copies of these stats when listing your site. Try to include a keyword report with your stats.
  5. Supply Proof of Revenue
    Where possible, provide proof of revenue. If you have Google AdSense revenue, make sure you check the AdSense Terms of Service before you publish any AdSense reports.
  6. Monetization Strategies
    If your site has not been thoroughly monetized, suggest avenues of improvement: affiliate programs, AdSense, product development etc.
  7. List Ranking Keywords
    List the keywords your site is ranking well for in search engine results.
  8. List Keyword Targeting Benefits
    A site might be targeted at, and ranking for, certain keyword phrases. Using Google’s Keyword Tool, list the number of monthly searches performed for those keywords to indicate the popularity of the niche.
  9. Content Management Systems (CMS)
    CMS and blogging platforms generally make website maintenance easier. Where possible use a popular CMS or blogging platform and post the details in your website sales copy.
  10. Increased Perceived Value with Add-Ons
    If you’re using WordPress or a similar CMS platform, often it’s easy to add plugins to your CMS, and these can increase the perceived value to the buyer. For example, the addition of an XML sitemap plugin, SEO plugin or Social Media sharing buttons are quick and easy to install but may increase your sales price.
  11. Explain Why You’re Selling
    If your website listing includes consistent revenue and solid traffic stats, why would you be selling? From a seller’s point of view, there’s always a good reason, you may want to put the money towards another investment or expense. Tell the marketplace why you’re selling – if you’re selling a revenue generating site, you’ll be asked this question by more than one buyer.
  12. Realistic Buy It Now Price
    For a quick sale, list a respectable Buy It Now (BIN) price. Use these website valuation resources if you’re not sure what your website’s worth.
  13. Use Escrow for Larger Transactions
    Escrow can help ensure both buyer and seller honor the transaction process. It costs a little more than PayPal but provides added security.

The above list may vary depending on the type of website you’re selling, but the basic lesson is: the more information you provide on your Flippa website sales page, the better.