The Flippa community is made up of a bunch of individuals with superb talents, today there is an issue that’s worth mentioning for everyone involved with Flippa..and that’s the difference between claimed and verified earnings and analytics.
Value is in Your Due Diligence
Sellers have two options, they can upload verified Google data or they can claim it. These claims may be in the listing description, or in an attachment of some kind. Some buyers think this is enough, but we want to encourage buyers to seek out or ask for verified information. Remember, most of the responsibilities are placed upon you and the seller.
On the right side of all auction listings you will see two very important sections:
- Claimed Traffic/Financials
Here, sellers are able to claim their website/app/domain traffic and financials. We stress, this is only claimed and not verified. If they supply verified data you will see it along side this data and in the attachment area.
Sellers who have uploaded verified stats to Flippa will help tremendously during your due diligence, if you find an auction you’re interested in which doesn’t have the verified data, you can always ask the seller to upload it. If you happen to be a seller – including verified data can even increase the value of your listing.
Buyers – We highly encourage you to look into all attachments listed within the right sidebar. Keep an eye out for the ‘verified’ badges on the attachments and any claimed data that could be photoshopped. If you see any photoshopped attachments, contact support immediately.
If you only want to see auctions with verified data, we can help.
Flippa, as an added feature, allows for you to search for verified claims within the advanced search options (located next to the search bar).
The combination of these advanced search features, your due diligence, and spending a few more moments combing through the questions, comments, and feedback of the auction is the best course of action and seller to ensure you’re confident with everything the seller is claiming.