We’ve sold over $50 million worth of websites and have the largest set of data about buying and selling websites anywhere in the world. We find this data absolutely fascinating and thought it high time that we share it with the broader community (rather than just with our immediate friends and family … who roll their eyes at the mention of page views or monetization methods!).
So we’re going to deliver a regular “State of the Website Economy” report, each focusing on a specific area of our comprehensive website sales data as an infographic. We’re focusing on domains – the foundation of websites – for this inaugural edition:
- What is the relationship between website values and their country-specific Top Level Domains (TLDs like .us and .tv)?
- Which domains beat the market average?
- How does domain length influences website value?
Finally, we answer the question on everyone’s mind: Does anyone really give a hoot that GoDaddy CEO Bob Parsons shot an elephant in Africa earlier this year?
To put this together, we took the data from website and domain listings that ended between November 2010 and July 2011 – representing over $16 million in website sales.
What we learned
- .ca websites tend to sell for more than .us websites (or most other county domains for that matter).
- .me comes from Montenegro (yes, we do know that a number of formally country-specific top level domains are used more globally such as .co, .tv, .me, .ly and .bz!).
- Despite domain registrars pushing .co and the number of recent high profile single-letter .co sales, there is not a great deal of demand for .co websites as buyers still seem to prefer .com.
- While .info and .net websites predictably sell below the market average, we were surprised to see .biz perform fairly strongly.
- Website values drops rapidly once you go past 10 characters in your domain – as evidenced by the recent sale of iWillUseGoogleBeforeAskingDumbQuestions.com
- There was an uproar and threats of GoDaddy boycotts from across the globe when Bob Parsons shot an elephant in Zimbabwe, but the event failed to resonate in the long-term as website creators continue to use GoDaddy. In fact, their share of registrations seems to have increased since the shooting, and their share of website sales hasn’t diminished when looked at relative to the rest of the website market. We doubt the event even factored into GoDaddy’s $2.25 billion sale to private equity firms last month!
Do any of these results surprise you? Is there anything you’d like to see in future editions? Let us know in the comments below.