Google: “you probably won’t like Penguin” and mixed messages on travel
Penguin 2.0 is imminent according to Google’s Matt Cutts. The search-honcho foreshadowed the update saying it’ll be “jarring and jolting” and an update a lot of people “don’t want”. This week we’ve found a guide on what to expect and what to do before the update is pushed.
Those fearful of Google moving into the travel market might be breathing a little easier this week after a survey showed single purpose websites like Urbanspoon are still king. This news comes after Google’s acquisition of travel-guide publisher Frommers, in what could be a move to capture more of the travel market. Marketing Land have profiled the acquisition and asks a simple question: how did Google go from a simple search engine to content destination?
Readability and keyword analysis – the changing world of SEO
In a post-Pengiun and Panda world, readability is more important than ever. It’s an often overlooked part of SEO: if people can’t easily access your content, its value will plummet. This article gives you a how-to on laying out your website. If there’s any comic sans sitting on your website, might be time to give it the flick!
Do you rely on keyword analysis to assess the effectiveness of your SEO efforts? Recently, Google hasn’t been returning as much data to its users as it once did. Distilled.net looks at what you can do to work around the ‘not provided’ segment of your traffic.
Get 500,000 users, how to freelance, and be wary of some domains
Got a great concept but need more users? This presentation outlines some simple ways for you to reach 500,000 users no matter what your budget is. Do you have any tips on how to quickly grow users?
Purchased a clever domain that departs from the common .com? One start-up decided to use .st and it didn’t work out so well. A major hardware failing affected most websites using .st and the website crashed. It raises a good point: if you plan to invest in a domain, make sure it has a solid backing.
This week, our own digital marketer, Ophelie, faced some tough questions from Justin of Adsense Flippers, including a sneak preview of our next big release. It’s worth a read if you are curious about Flippa and what we have in store.
Finally, you might have seen that we need your help to get us to SXSW – it’ll just take a minute, I promise! If we get enough votes to send Matt to Austin, the presentation will be live-streamed and available for you to watch.