There are a range of listing upgrades available to sellers on Flippa to assist in drawing attention to their listing.
The feedback from sellers and the uptake of these options is testament to the terrific value that they provide – our stats show that listings with upgrades receive up to 300% more watchers and 50% more bids than standard listings.
However, the more people use them, the less effective they become. To ensure parity between the price and performance, we have undertaken a comprehensive review of these upgrades to ensure they continue to deliver value.
Featured Listing Upgrade
The Featured Listing Upgrade places your listing on the top of Flippa’s homepage and nudges down the page as other listing elect to feature. This remains our most popular upgrade, as it can be reapplied to bump you back to prominence.
To ensure the quality of featured listings and to increase their exposure, we will be changing the price to $40 per feature upgrade. As part of this change, we will also be showing the site’s favicon (short for favorites icon – see Wikipedia for more about favicons) alongside the listing on the home page.
Listing Styling Upgrades
Flippa allows sellers to add a number of styling options to their listing that are displayed when they appear on a result page. These upgrades remain with the listing for the duration of the auction.
Both the Bold and Border styling upgrades will now be $5 each – a price decrease for adding a border to your listing. However, the Color upgrade will now be charged at $10 to ensure it continues to provide value as a differentiator.
Sellers can further make their auctions stand out of the crowd while showcasing their website’s design by adding a screenshot to their listing. This 158 x 173 pixel image allows a prospective buyer to get a feel for the seller’s website before needing to visit the site. The Screenshot Upgrade will now be priced at $20.
Flippa allows buyers to promote their listing through our growing @Flippa Twitter account – we were ecstatic to welcome our 4,000th follower last week!
To ensure that our followers are not overwhelmed by promotional tweets, promoting a listing via Tweet will now be charged at $80. Note that buyers and sellers can continue to promote Flippa auctions from their own Twitter and Facebook accounts from the auction promotion page.
Why the changes?
The power of these upgrades relies wholly on the ability of them to differentiate listings on the page.
As Flippa has grown, so too has the take-up of these upgrades. These pricing changes are aimed at keeping them somewhat exclusive – giving you more bang for your buck when promoting your listing on Flippa.
Please leave us your comments below… given that this post is about price increases, we would be very disappointed if the comment count does not break all existing records!
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