Adblock killing online ads? start planning for the festive season now and what drives Google’s digital marketer?
Is Adblock having a serious impact on online ads? This week The Economist reported that 9% of all traffic comes from browsers with a plugin blocking ads. This could have an impact on the worth of online advertising space – perhaps if people were more sensitive to the ads on their page less people have to use Adblock.
There are only 39 days until Christmas! We haven’t put the office Christmas tree up just yet, but we’re all making preparations for the festive season. What can you do to ensure your ecommerce website is prepared for the gift buying rush? SEOptimise have published a guide with some great tips and tricks, get your keywords in order, ensuring physical deliveries are quick are some of the key findings. Are you making preparations for the season?
Google’s “digital marketing evangelist”, Avinash Kaushik, gave a keynote during the week. He outlined three of his driving interests that keeps him going in the industry, as well as 14 online marketing wakeup calls. If you are concerned your marketing efforts have hit a slump, check out the wake up calls as they could prove to be very important.
State of blogging down under and does colour impact SEO?
The state of blogging in Australia was released this week. We’ve been poring over the data and the findings are pretty interesting – it records the rise of the ‘mommy blogger’ (Mommy bloggers have grown to be an influential grouping in Australia, even scoring a morning tea with the Prime Minister!). With 5000 Australian blogs, a whopping 84% of readers purchased a product after seeing an endorsement on a blog. The gender breakdown is fascinating as well with 92% of the blogs being written by women and Flippa’s home state (Victoria) being home to the most blogs in the country.
Interpretations of what search-engine friendly website design is varies from person to person, but have you considered how the colour of your website affects SEO? For example, clickable items have to look clickable. That sounds pretty simple but it can often get overlooked. This is a great article as it highlights issues you might have overlooked when designing your website.
Prepare your social strategy for 2013, pages-only feed on Facebook goes live and order your Twitter feed
If you’re starting to plan your social strategy for 2013, knowing what some of the trends are will help. Is Pinterest going to continue to rise? Will Google mothball G+? To help with your forward planning, read this article, which looks forward into next year and provides information on what you can do to optimise your website to encourage social media interaction.
Facebook has rolled out a pages-only feed. This removes all posts from your friends so you can soak up posts from your favourite businesses. It’s a good move if you want to keep on top of your favourite companies, but we’re still waiting for a friends only feed. Will anyone bother to look at a business-only feed?
Remember when Tweetdeck was seen as the most ‘”powerful” Twitter client? Times have changed. These days you can monitor ‘high value’ members/customers of your twitter community to ensure their tweets get answered first, amongst other things. Twitter’s controversial user cap might force these apps to disappear so if you have been thinking about changing client, now’s the time!
Flippa in the news!
This week our CEO, Dave Slutzkin, spoke to Hybrid Domainer. Dave spoke about the $100,000,000 sales milestone we’re working up to, and some of the features we’ve recently rolled out. Dave also spoke to Domain Gang about the industry and how we go with our American – Australian divide, and we made it into Domain Journal’s top sales of the week article.
When you’re just starting out online, it can be surprising to learn that websites can be sold. This week, Flippa’s Ophelie Lechat introduced the concept on Tweaky’s blog. There’s nothing worse than a dead website – sometimes you’ve either run out of passion or you don’t have the time to invest in the website anymore. So if you’re getting support requests you don’t recognise, don’t remember the log-in credentials or are moving onto a newer, more exciting project it might be time to head over to flippa.com/sell to rid yourself of that baggage. Do you agree with Ophelie’s criteria?