Google: Wins Landmark Court Case, Cutts on Toolbar PR and Who Was The Hashtag For?
In a landmark decision, Australia’s High Court has found Google wasn’t responsible for misleading ads that appeared in search results. The High Court Justices released a statement on the judgment which said, “Ordinary and reasonable users of the Google search engine would have understood that the sponsored links were created by advertisers”. The unanimous decision will impact other and future cases across the globe, and has left Google smiling and the ACCC very embarrassed.
Google has reportedly removed as much as three quarters of your link profile in Webmaster Tools. A number of users have noticed reductions in the amount of available link data, at this stage it doesn’t look like a bug so get used to knowing less!
A number of years ago Matt Cutts said a goal of his was to remove PageRank from the Google tool bar. Something must have happened as this week he uploaded a video where he committed to the ‘feature’ for as long as people are still using it.
Who were the hashtags for? If you watched the Super Bowl this week (I’ll admit I didn’t!) you might have noticed that many of the ads included a hashtag at some point. So where they for Twitter or Google+? Another interesting snippet to come out of the game was that 80% of the ads included an online call to action. Now, who won?
Optimise Your Content Promotion Strategy, Add Social to Your Email Campaigns and 10 Neat Digital Marketing Stats
Lean how to build your content promotion strategy. One pro explores some simple methods to ensure your website and brand is getting maximum exposure.
10 interesting digital marketing stats we’ve seen this week.
Email campaigns can be a great way to increase business on your site, if you throw in a social aspect it can result in higher sales and an increase in social activity. MarketingLand shows you creative ways to include Facebook in your next mailout. It also might be wise to familiarise yourself with the anatomy of an awful marketing email too.
Learn From the Kardashians, What to Do With A New Email Subscriber and Dick Costello on Twitter
What can website owners learn from Kim Kardashian? (Stay with me here.) Well, for example, splitting up a lot is a good thing. The Periscopix Blog shares four other lessons you can learn from b-list celebrities.
8 things to do immediately after you get a new email subscriber.
The Wall Street Journal published an excellent profile on Twitter’s CEO, Dick Costello, he talks about Twitter’s early days as a fledgling startup and where Twitter wants to go.
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