Google coy about a weekend update, search in 2013, and what you need to know about local search
It was reported over the weekend that there was another Panda update, but Google has denied a Panda update took place. Interestingly, they didn’t deny that another update took place – have you noticed any changes in your ranking? Meanwhile, Google has confirmed that there is another Panda update coming within a week or two.
Last week we linked to an article on social media in 2013; this week, we’re looking at search. A number of industry insiders examine what’s ahead for keyword search, Google’s controversial changes, and Bing’s growth. After Bing’s surprising rise this year, 2013 could be an interesting year for search.
Local search is becoming more prominent, with almost every forecaster in the industry saying local search will be the next big thing. A conference was recently held which looked at this very issue, those who attended have published a number of key trends to look for and some early tips on how to cope.
Best online tools for digital strategists, what you can learn from Kanye West, and be the best content marketer
This week we’re happy to share 17 of the best online tools for digital strategists! This information will help you get insights on your consumers, competitors and the industry as a whole. The presentation is pretty long so go make yourself a cup of tea and sit down – it’s worth the time.
Didn’t think you could learn much from Kanye West? Think again. This article looks at 5 things bloggers can learn from Kanye. Flippa remains neutral on Kanye’s music, but if he can help you improve your blog’s performance, then give the guy a Grammy! If you’re a blogger, you probably don’t have Kanye’s money – yet. So what is the most profitable niche in blogging? Good question. This article explores what could be considered as the most profitable ones and what you can do to ensure your blog makes some money.
Content marketing is a great way to get your name out there, and if you strike the right balance it can pay off in spades.So what do you need to look for if you are drawing up a strategy or are reviewing the one you have? Marketing Land outlined 5 types of content you should be creating but you probably aren’t. Go forth!
Easy WordPress errors to fix, how to run a quality Facebook page, and could the king of social media be a ghost town?
If you are running a WordPress site, Copyblogger has identified 15 errors that could be affecting your website’s performance. They’ve published it in a handy infographic to make the list easier to understand. So if your site is taking a while to load or visitors see the “white screen of death”, I’d recommend you check out the list and make some notes!
There are a lot of good corporate Facebook pages out there, and a lot of bad ones. A lot. So what can you do to avoid being a Facebook dud? This article examines 10 things you need to stop doing on Facebook, now. Leaving spam on your wall, not responding to questions or posts all come under the spotlight. Do you have any other tips to improve a Facebook page?
“Ghost town” is predominately associated with Google+, but according to one study, Facebook could be considered one too! A social media analytics company examined 5.7 million Facebook pages, all with more than 10 likes. The findings were surprising in that 70% of Facebook pages are lying dormant. Who would have thought?