The State of Blogging, Are Top-Level Domains Set to Fail and Guest Blogging is Set to be Penalised
Flippa’s Operations Manager, Andrew Knibbe, sat down with ProBlogger to talk over the state of blog sales. He runs through information on blog sales on Flippa, popular platforms which users are looking for, and which niches are trending on Flippa. We noticed once commenter amusingly said that Andrew has spilled the beans on the whole industry – and we kind of agree!
Are new top-level domains set to fail? There was much hype over the release of domains like .books, .business, .money but could it have been nothing but hot air? One writer looks back at the excitement surrounding the release of TLDs like .biz and .mobi and suggests we might be seeing history repeat itself.
Blogs that include regular guest posts could be penalised in the coming year, Matt Cutts has warned. Blogs which feature high quality guest bloggers shouldn’t have anything to worry about but those cookie-cutter, generic posts will face the Google algorithm axe. Ironically, the writer himself is a guest blogger.
Go from 0 to 20,000 Likes In 8 Weeks, Get The Email Basics Right, and Twitter Enters Ecommerce
Ned from Tweaky has written an excellent post on how he grew a Facebook page from 0 to 20,000 Likes in 8 weeks. His strategy and ideas definitely something to consider when you are planning your next social media blitz. The Tweaky team also shared how they A/B Tested their homepage in 15 minutes.
Getting email campaigns right can often be a bit of a guessing game: what subject will get people interested? What time should I send it out? Getting the basics right, however, is something you can do without too much stress, as seen in this email from Angie’s List. It’s also good to remember how customers actually read your emails.
Twitter announced they are getting into the ecommerce business with American Express. You’ll be able to buy goods with a simple hashtag. This comes after other attempts by social networks to break into the ecommerce market, but do customers really want other people to see their buying activity on a timeline?
Tourism Office Pivots to Social Media, Analytics for Vine, and Microsoft’s Controversial TV Ads
Tourism Australia is set to create a “social media army” by encouraging tourism operators and others in the industry to attract fans/followers on Facebook, Instagram, Twitter, and other social networks. Tourism Australia has highlighted the affordability of social media as an entry point for small to medium companies in the tourism sector – this comes after TA spent big on a TV campaign. This could be a great opportunity for those who own travel websites.
Have you adopted Twitter’s new video offering, Vine? Analytics for the fledgling platform has been released. We’re still not sure how business could use the platform. What do you think?
Microsoft has launched a series of ‘Don’t get scroogled’ TV ads which highlights some of the privacy concerns surrounding Gmail. The ads shift away from the traditionally positive, warm and fuzzy ads that the tech and web industry tends to favour. Is Microsoft starting to ‘fight back’?