Some of our regular users may have noticed a few recent updates to our advanced search tools – namely the addition of searching by Google backlink criteria (ie how many Google-recognized backlinks a site has), and the ability to only show results with verified Google Analytics reports.
All a bit Google flavored but let’s look at each of these more closely.
Search by Number of Links in Google
By now, pretty well everyone knows that Google much prefers websites with backlinks … and so do website buyers as it turns out.
When starting a website from scratch, arguably one of the hardest things to do is build those elusive non-no-follow backlinks to your website. In fact, this is one of the very reasons that buying an established website is so attractive – this work has already been done, or at least started.
Given this, website buyers can now set the minimum (and/or maximum) number of backlinks in Google when running an advanced search.
Note that the quality of these backlinks is also important. In recognition of this, Flippa provides a link to each site’s Google link results from the Due Diligence page. It is often worth checking this out to gauge the quality of these links – and to ensure they’re not from a single or limited number of referrers.
Search by Auctions with Verified Google Analytics data
Within two months of Flippa’s launch, we added a feature that allowed us to verify and display a PDF report of a website’s Google Analytics traffic performance.
This increases buyer confidence that the seller’s claims are accurate and takes some of the load off the due diligence effort. Website sellers are responding in kind – over a third of all listings with traffic claims include verified Google Analytics reports.
Website buyers looking to play it safe can now filter their results to only show listings with verified Google Analytics. Simply check the “Auction has verified Google Analytics data” box and only verified traffic results will be included in the result set.
Though Google Analytics is seen by website buyers as being more reliable than server log tools such as AWStats, it is worth remembering to check for any signs of CPV/PPV activity. Be assured we’re also not suggesting that traffic claims without verified Google Analytics are bogus – just that they may require some additional due diligence prior to being factored into a bid amount. Check out our Pro Website Buyers Guide.
TIP: Too much work to tweak the advanced search page every time you want to search websites for sale on Flippa? Simply hit the “Save This Search” link on the top-right of the search result screen. This will allow you to access your saved searches from beneath the search box anywhere on Flippa – you can even opt to have new results emailed to you.
We’re by no means finished with adding further tweaks to the Advanced Search page over time. What are your most-used website metrics when searching for sites on Flippa. Is there a favorite metric you’d like added to Advanced Search to further hone your listing results? Let us know in the comments below.