Exclusive buyer interview with the new owner of LoveGirlTalk.com, website purchased at auction on Flippa for $19,999!

You asked for more buyer interviews, and we’ve got them! Today we catch up with Wayne Matson to discuss his recent acquisition of LoveGirlTalk.com! Wayne spills the details on LoveGirlTalk, his strategic Flippa acquisition strategies, and his advice for other Flippa entrepreneurs!

Tell us about your background as web entrepreneur, how did you get into the dating and relationship niche?

My wife Moyra and I started buying and selling websites about 18 months ago after selling my brick and mortar business in the electronics industry. I come from a marketing and management background with experience in software and development, while Moyra, on the other hand, comes from a sales background. Having been single for many years prior to our marriage she developed a passion for dating and relationship based businesses. She published her first book on the topic several years ago, and since then we have both developed an interest in acquiring web businesses related to this niche.

I have also always looked after our software and websites. In the early days of computing (Apple II) I wrote a program for personal use to manage the accounting and front shop sales of my brick and mortar business. This was successful enough to sell locally. After that, I went on to develop software for the roofing industry to estimate roof quotes. I have no particular skills or diplomas, my knowledge and skills come from hard work and research.

How did you discover Flippa, and how do you use the site?

I was first referred to Flippa by a friend who was using the platform to look for sites related to his niche. I liked the idea of using Flippa strategically to build authority in a specific industry, as opposed to making random acquisitions. Now I browse the site regularly looking for high-quality dating and relationship based sites with the ultimate plan of owning a string of sites in this niche that will all complement each other. Flippa is the leading marketplace to buy websites, and I have used it to make some great acquisitions thus far.

Tell us about LoveGirlTalk.com, what is the site about and what attracted you to the listing?

LoveGirlTalk Is a dating and relationships site for women. It includes a forum where women can go to discuss topics, such as breakups and relationship problems, and get feedback, opinions, and support from their peers. We liked the listing because it was started and run by a woman who came across as very genuine and who had a real passion for the niche. She was not a marketer of websites, and so we saw that there was huge potential to use our expertise to grow the site.  We also trusted the seller and were comfortable that the offer was genuine. The value in the site was in monetization through affiliate sales, daily traffic, an email list, and an active forum. We had several email conversations with the seller during the process and kept a close eye on questions asked by other potential purchasers.

What are your future plans for LoveGirlTalk moving forward?

Moving forward we plan to update the look and feel of the site. We will also spend time putting in place a sustainable long-term SEO strategy, which will include adding quality content and improving the site architecture. We also plan to focus on improving the user experience of the site by adding videos, sending out regular newsletters and other self-help products, and continuing to employ a knowledgable moderation team in the forum.

Do you have any advice for other web entrepreneurs looking to acquire websites on Flippa?

My advice to others looking to purchase through Flippa is to ensure that any major investment has a written agreement and a check list of things you want achieved in the handover and escrow process. Act professionally and respectfully. Think about what you can invest in the purchase, look at the return ratio and use the information provided both on the Flippa site as well as through your own due diligence to see if you are getting value for your money. Most importantly, set a price you are willing to pay and stick to it!