Are your ears burning? Google Analytics has added backlink URLs to its Social Reports. For any given page on your site, you’ll see actions (such as a blog post, a social comment or a Google +1) tied to the link. One interesting aspect: social mentions and backlinks are put together in this report. A More »
The circus surrounding Facebook’s IPO has intensified. Looking for a break? Here are the articles we most enjoyed this week. Keeping Analytics clean The most-used way to back up traffic claims is Google Analytics. This week, the always-useful Kissmetrics blog published two important articles on protecting your Analytics data from being hacked or corrupted. More »
Snake Oil 2.0? Internet Marketers (capital I, capital M): legitimate businessmen or “Modern snake oil salesmen”? Tech news website The Verge published a long article arguing the latter; Danny Sullivan at MarketingLand.com responds. Simplify, simplify, simplify Do online buyers prefer fewer options and less engagement? Education, or help in making a decision? This article on More »
Beware the Penguins! To the Flippa team, penguins are either a hockey team (for the two Canadians) or a cute critter that wanders on the beach in Melbourne’s south side (for everyone else). Last week, though, the word “penguin” took on a brand new, vaguely alarming tone: Google’s latest major algorithm change, Penguin, has taken More »
We’ve talked about trademarks on the Flippa blog before. While there is inherent risk of a DMCA takedown notice when buying a potentially trademarked domain, some buyers aren’t troubled by this possibility, and some domains that contain a trademark can be used under a fair use policy. As always, we don’t attempt to police potential More »
AdMovie? As video production becomes easier and cheaper, more and more content is uploaded every day on YouTube. While YouTube ads have, until now, been reserved for large brands with matching budgets, Google has launched AdWords for Video. The service boasts the same management platform and bidding structure as their text-based ads. Don’t be More »
How accurate are free analytics tools? While Google Analytics is the most widely-used analytics tool, many other sites offer traffic analysis, which can be helpful in competitor research, ad planning, or when researching a prospective website purchase. The KissMetrics blog compares the accuracy of a few well-known analytics tools. A guide to avoiding the start-up’s typical mistakes More »
Over $1 Billion in Online Businesses Sold In 1 Week It’s been a big week for online acquisitions. Facebook paid $1 Billion for Instagram, Condé Nast paid $14 Million for ZipList, Yammer bought oneDrum.com, and Swayable.com was sold for $25,000. No prizes for guessing which of those happened on Flippa (HINT: it wasn’t oneDrum.com). Be More »
Another Panda Refresh in Latest Google Search Update Google announced their latest changes to search. It’s a long list but not incredibly informative which has led to significant confusion. Some think it means anchor text is devalued. Others disagree. Any first-hand experiences of the impacts of this yet? Going Social Many website owners are fed More »
Social apps, big cities, sports and Kanye West: we’ve got something for everybody this week, all around the theme of web businesses and the buying and selling of websites. Facebook Fake Ownership disputes are never fun, especially when the property at stake is as big as Facebook. Instead of relying on forging email send times and More »
