by Ophelie Lechat -
Barely a day passes without more news reports of our foundering global economy. The impacts of the flaky financial markets impact business online just as much as they do our offline counterparts.
We’ve seen this first-hand at Flippa: ad network earnings for sites sold on our marketplace fell significantly in 2012. But we found that not all networks’ revenue declined by the same amount.
Average revenues for sites using AdSense fell by around 40% more than those using other ad networks.
by Ophelie Lechat -
Think cat ladies are behind the times? Think again. The Australian Cat Ladies are making headlines here in Australia with their brand-new website, AustralianChristianLobby.org. That’s right: these cat-aholics jumped on a dropped domains for Australian Catholics, and used it to draw attention to their own cause.
by Ophelie Lechat -
Wouldn’t it be great to have a crystal ball that allowed you to look into the minds of your competitors? If they’re one of the 50% of companies who still make the archaic mistake of including meta keywords, you’ve just struck gold. It’s been over four years since any search engines have used these tags as an input to their ranking algorithms, and yet many, many sites still practice this decades-old advice. To get a leg-up on your competition, check out this informative meta-keyword tag article from RivalIQ, and learn how they expose their SEO strategy.
RivalIQ reports that not only are over 50% of website owners still posting meta keywords, 27% of them updated these tags in the last 90 days.
by Ophelie Lechat -
Tweet There are few internet buzzwords bigger than SEO in our industry, and yet those not entrenched in web-based marketing may find their understanding comes up short. If you’re one of the millions of folks who have heard the term without fully deciphering the meaning, take heart: you are not alone. The fabulous team at [...]
by Ophelie Lechat -
Tweet At least these pandas are tasty. Photo credit: equilibriax Sometime around March 15th, Google released version 25 of Panda, a component of their search algorithm focused on content quality and uniqueness. The most critical aspect of the new release has nothing to do with any changes in Panda itself, but how Google will now [...]
by Ophelie Lechat -
Tweet We get it: for most people, reviewing their analytics is about as much fun as a trip to the dentist. Building a conversion funnel is probably low on your priority list (below, say, building your email list, conducting A/B tests and increasing your keyword rankings). We’re all busy, and there are only so many [...]
by Ophelie Lechat -
Tweet Knowing more about your users makes it easier to build products they’ll want to use, and gives you a great shot at anticipating their search behaviour. Google Analytics and Webmaster Tools already provide some of this information. Now if only there was a centralised source of information on people, including age and gender, with [...]
by Tim Cooke -
Tweet WordPress Grows Up and Is Facebook Damaging Online Small Businesses? WordPress is expected to release an overhaul with WP 3.6 coming next month. So, what can you look forward to? According to WordPress’ product manager, the post format UI is to be updated to be more intuitive (yay!) as well as numerous other features or [...]
by Tim Cooke -
Tweet Panda’s Impact, Link Building in a Post-Penguin World, and Google vs the Spammer Two years ago this week, Google launched their Panda algorithm update. Where has it led us to today? Search Engine Land is running a series of articles on the state of the industry post-Panda. The analysis in a nutshell: The losers [...]
by Tim Cooke -
Tweet The State of Blogging, Are Top-Level Domains Set to Fail and Guest Blogging is Set to be Penalised Flippa’s Operations Manager, Andrew Knibbe, sat down with ProBlogger to talk over the state of blog sales. He runs through information on blog sales on Flippa, popular platforms which users are looking for, and which niches are [...]
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