Case Study: A Hidden Gem Pays Off

11

Sometimes an afterthought purchase winds up being worth a tidy sum. That’s exactly what happened to Chris when he acquired Paid2Review.co.uk, a directory for paid surveys and cashback websites,  as part of a bigger website purchase.

“We bought a larger business based on the websites, database and income potential. Paid2Review was a bonus, really – we monetized the site better than the previous owners, and then realized the true value of the site”.

When selling just makes sense

This true value, coupled with new monetization methods, left Chris with a money-making site that didn’t require much effort. But after several months, the love just wasn’t there.

“We weren’t spending any time on the site at all. The SEO work was totally outsourced, so we thought we’d take it as far as we could go. To target more keywords would have taken a lot of work, and SEO wasn’t really our specialty, so we decided to sell the site and reinvest the profits into more of what we knew – CPA marketing.”

Chris, who has a business analysis background, knew his time and energy would be better spent on other projects. He had heard about Flippa from some of his colleagues, and decided to give it a shot.

A great first experience

“The sale process was incredible. We had loads of interest from all over the world, and I think the only difficulty was in keeping on top of the questions and correspondence with people, mainly due to time zones.”

Why was the listing for Paid2Review generating so much attention? Besides its enviable $5,800 monthly profit, the listing also included a lot of information potential bidders were interested in.

“I personally wouldn’t buy a website without seeing Google Analytics for it,” says Chris, “so for this listing, we included everything bidders needed to see. We even added the highest bidder’s affiliate codes to the site before completing the deal through Escrow, so they knew what they were buying before the sale went through.”

When the auction concluded, at $75,000 after 78 bids, Chris was satisfied. “The price we received for Paid2Review pretty much matched its true value, so we were happy with this. This was my first experience with Flippa, and I would recommend the service to anyone. I think as long as you know what to look our for when buying, and how to actually market a website when selling, it’s a great resource for anyone”

What’s next for Chris? This venture into buying and selling websites won’t be his last — in fact, his site DuvetDollars.com is on auction right now! “I’m working on some standalone projects and income streams, like 1kSystem.co.uk, including one I might sell on Flippa once it reaches $20k in monthly profit. It should be interesting to see how that goes.”

Have you had a similar experience in selling your website? Or do you have a question or comment about this sale? Let us know in the comments!

Image by jeremympiehler

 

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  • https://flippa.com/users/474772 Instant Websites For Sale

    WOW! That really is an inspiring story. Bookmarked and tweeted, will definitely keep this article as inspiration.

  • https://flippa.com/users/412604 fena3000

    That’s indeed very interesting story. I wish everyone could make such good deals here on Flippa!

  • https://flippa.com/users/420093 A.OBrien

    Anyone ever noticed that all those “Alert: New Blog Post” messages have an X button saying “Hide”, but the X button never ever works? Just thought I’d mention it.

    • http://Flippa.com Ophelie

      Hey A.OBrien — which browser are you using? It’s working properly here, but we’ll have a look.

  • https://flippa.com/users/268338 ja1myn

    Great article. I hope to be in his shoes one day!

    @A.OBrien: I’ve noticed this too. Should probably be taken care of.

  • https://flippa.com/users/381633 Snooks

    Im using the latest Firefox and can confirm the “x” will not hide the post.

  • https://flippa.com/users/360221 Louis Simoneau

    Hey folks. I just fixed a bug with the site alerts, should be working as expected now. Let me know if you’re still experiencing problems.

  • https://flippa.com/users/155069 zuneone

    Congrats on this success story :)

  • https://flippa.com/users/478964 HTMLRELL

    I have a long list of site’s for sale and getting bad result so i need your luck.

  • https://flippa.com/users/464557 iJailbroken

    great :)

  • https://flippa.com/users/378142 jayveedee

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    http://www.howtobuyawebsitebusiness.com

    This eBook will show you all the tips I have learned from almost 2 years of visiting Flippa on nearly a daily basis. It lays out a strategy that I use every time I log onto Flippa to quickly locate the highest quality website businesses/hidden gems. Check it out and see for yourself.