Google pushes Panda update when the rest of the world is distracted, new Analytics tools and Google’s shrinking marketshare
While a lot of you were voting or at election night parties, Google pushed another Panda update. According to Google, the worldwide update has so far affected 0.4% of queries, while if you are in the US, 1.1% of results have been affected. Search Engine Land says this is the 21st confirmed update which was in line with their 4-6 week update schedule, they’ve also published a timeline of all the updates.
This week, Google released enhanced link attribution for in-page Analytics. According to Google, “in-page Analytics…is a highly effective tool to analyze your site pages and come up with actionable information that can be used to optimize your site content”. With these changes you will be able to pull even more information out of your website to ensure it is performing at it’s peak.
For the first time in five years, Google’s search share has slipped below 90% in the United Kingdom. According to the survey, Bing was the big winner – picking up most of Google’s market. Windows 8 with Bing as the default search engine could have been a factor in the change, or perhaps people are looking for a more diverse search landscape.
SEO tips for your small business and get ready for local search
If you’re a small business owner and can’t justify spending big on a SEO consultant, don’t sweat. These 8 SEO tips for small business will point you in the right direction. It’s about knowing what you can achieve with your infrastructure and your budget. Thinking realistically about the keywords you can target, and improving your local search presence are two of the key findings. Good luck!
Speaking of local, it has emerged to be a major player in search in 2012. No doubt as Siri and other similar products continue to be improved, it’ll be continue to be an important player in search. This article looks at how big brands can optimise local search in 2012 and how you can make the most of it.
Improve your marketing productivity, a cheat sheet to content marketing and how to retina-ready your site
Opinionistas have been talking about the power of content for a lot of this year, but when you think about it, hasn’t content always been ‘king’? You could say that this isn’t a new revelation. Many people find creating content to be one of the hardest aspects of creating and improving a website and that writing quality copy isn’t easy for a lot of people. So what can you do to improve your skills? Never fear, Search Marketing Standard has written a killer of a guide on how you can improve your productivity when streamlining content marketing in seven easy steps. Good luck!
Copyblogger posted a cheat sheet to content marketing during the week. If you have a nagging feeling that you always need to be on the ball, thinking about a better way to market your products you will want to read this article. You just might be able to avoid reinventing the wheel everyday – or not.
High-res or retina displays are here to stay, so what can you do to optimise your website so it looks crisp on the latest Macbook? .net Magazine published a guide on how you can retina-ready your website in 10 easy steps. A retina ready website might even increase the value of your website!
Election 2012: it’s a wrap
It’s over! While the dust settles, Obama’s “four more years” tweet is now the most “popular” tweet ever, the US President also declared victory on Facebook..but he forgot Google+, and, are you Curious about what another four years of Obama will mean for the tech industry?