Are your ears burning? Google Analytics has added backlink URLs to its Social Reports. For any given page on your site, you’ll see actions (such as a blog post, a social comment or a Google +1) tied to the link. One interesting aspect: social mentions and backlinks are put together in this report. A More »
The circus surrounding Facebook’s IPO has intensified. Looking for a break? Here are the articles we most enjoyed this week. Keeping Analytics clean The most-used way to back up traffic claims is Google Analytics. This week, the always-useful Kissmetrics blog published two important articles on protecting your Analytics data from being hacked or corrupted. More »
With an average of 2,000 sites listed at any moment on Flippa, sifting through pages of listings that don’t match your desired criteria can be time-consuming and frustrating. Today we put together a short video that explains how to use Flippa’s Advanced Search function to weed out websites that don’t match what you’re looking for, More »
Snake Oil 2.0? Internet Marketers (capital I, capital M): legitimate businessmen or “Modern snake oil salesmen”? Tech news website The Verge published a long article arguing the latter; Danny Sullivan at MarketingLand.com responds. Simplify, simplify, simplify Do online buyers prefer fewer options and less engagement? Education, or help in making a decision? This article on More »
Traffic is one of the most important factors in evaluating a potential website purchase. As we talked about last month, one of the best ways to provide traffic statistics to buyers is by installing Google Analytics on your site and providing a Verified Google Analytics report. Previously, sellers had to manually enter their average monthly More »
Today’s guest post is by Tommy Noonan, better known on Flippa as noonanco. Just because someone is the high bidder, doesn’t mean that they are going to follow through with the sale and pay for the site. Unfortunately, it’s not 100% within your control, however you have a lot of influence as the seller to More »
Beware the Penguins! To the Flippa team, penguins are either a hockey team (for the two Canadians) or a cute critter that wanders on the beach in Melbourne’s south side (for everyone else). Last week, though, the word “penguin” took on a brand new, vaguely alarming tone: Google’s latest major algorithm change, Penguin, has taken More »
We’ve talked about trademarks on the Flippa blog before. While there is inherent risk of a DMCA takedown notice when buying a potentially trademarked domain, some buyers aren’t troubled by this possibility, and some domains that contain a trademark can be used under a fair use policy. As always, we don’t attempt to police potential More »
AdMovie? As video production becomes easier and cheaper, more and more content is uploaded every day on YouTube. While YouTube ads have, until now, been reserved for large brands with matching budgets, Google has launched AdWords for Video. The service boasts the same management platform and bidding structure as their text-based ads. Don’t be More »
Google has been rolling out the latest version of Analytics progressively over the last few months, with new functionalities, different options and an updated look. As of last week, the new version of Google Analytics is the only one available. This has changed a few things about how Flippa handles Verified Analytics reports. What’s New? More »
