Today’s post is by Brad Gosse, a self-taught marketer from Ontario, Canada. Brad started his web business in 1997, and has learned a lot from an unexpected source: his work as a self-professed geek in the adult industry.
Before Google, Paypal, Clickbank and even before Facebook, at the very start of the web, there was adult entertainment.
Adult entertainment was the main driver of early Internet technology. Streaming video, credit card processing, cheap web hosting even affiliate programs were all pioneered by adult companies. As everyone knows, sex sells!
That’s where I got my start.
In the late 1990s, if you wanted to make money online, the easy road was to sell adult content. I was a webmaster and I knew how to build and manage websites but it was hard to find people willing to pay for such services.
So I built a really small porn site, then another, and before I knew it my girlfriend (now wife Claire) and I had built thousands of adult websites, each generating traffic and revenue.
That’s what we did for over 10 years. Adult entertainment.
In 1996, visionary and research aficionado Brewster Kahle founded The Internet Archive. It’s housed in an unassuming San Francisco building, but stores some incredible data: the Archive currently boasts over 281 billion pages web pages and digital content, with billions more added every month.
The Archive’s mission is simple and yet ridiculously complex: To chronicle the history of the internet. All of it. Lofty as it is, this goal is critical to far more than just those among us obsessed with research and history. Maintaining a bona fide chronicle of the online world is also crucial to business owners keen on understanding trends, and studying what has and has not worked throughout different stages of the dot com journey. Thanks to the Archive, it’s still possible to learn from the internet’s short yet rich history.
First Things First: Google is Not an Archive
You might wrongly assume that Google itself acts as an archive, since it’s essentially a dynamic homepage for the entire web. Since Google’s algorithms are not publicly accessible (and they can be frustratingly complicated to guess at), their data is proprietary and not preserved in the public’s interest — the days of Don’t Be Evil are long gone!
Compare that with the the Internet Archive, which is wisely set-up as a non-profit, and s0 maintains the interest of the masses, not of a corporation. Google wants to sell ads; the Archive just wants to preserve the incredible creativity and storytelling of every web page it can capture.
Yes, this sounds very hippie-ish, but the integrity of an archive is as important as that of a library, so it’s crucial that we don’t rely on a private company for either one.
A laptop and a GoDaddy account – That’s all you really need to get started on your entrepreneurial journey today.
This wasn’t always the case. Some of you are old enough to remember growing up before the internet…before cat pictures and Good Guy Greg memes captured our attention. Getting your business started took 6-7 figures up-front and there were very few opportunities to test your MVP before taking it to market.
The world has changed in many ways. We now have guys like John at EntrepreneurOnFire.com blowing up some of those tired old scripts. He took his laptop and a microphone, put together a cookie-cutter list of interview questions, and built his podcast out from a little-known blip on the radar to a virtual empire in less than 9 months. (Interviewing titans like Seth Godin, Tim Ferriss, and Gary V.)
Some things haven’t changed so much. You’re still going to need:
Personal Runway – Enough cash in the bank or income to keep you full of Ramen noodles and peanut butter sandwiches until your business can sustain itself.
Business Runway – Even a Minimum Viable Product (MVP) with Lean Startup methodology takes a bit of cash to ship.
Team Of People – Automation isn’t a cure-all. Exponential growth requires sharp, talented team members.
Connections – Forging strong connections with strategic partners will always be a critical aspect to growing your business.
Opportunity – Putting yourself in the enviable position where these things just tend to “fall into your lap”.
All five of these requirements are easily achieved in the Philippines.
Note: Ashwin’s guest post pitch cracked me up. He has some great tips on landing a guest blogging spot. Interested in doing the same? Read on: we’re always looking for talented contributors to the Flippa blog, and you’ll now know exactly how to submit a post.
When you scan through the listings of sites for sale, you’ll often see some …. ummm … unique if not downright comical reasons that people give for wanting to sell their site or internet business. In fact, can you remember the last time someone listed their reason for sale as it being the “best strategic move to make”? Neither can I.
This could give the false impression that you need a reason to decide to sell, like something has to go wrong first, but if you’ve owned and operated a site for a long enough then knowing when to sell can actually work massively in your favour.
Many people who use WordPress for their websites are not the only writers on the site. In fact, many may not write anything at all. Instead, they’ll hire others to produce the content for them.
Having multiple writers on one site can be tricky business, especially if you have some users overseeing others and acting as editors. And if you have a complex editorial workflow system for your content, then it can get even trickier.
Out of the box, WordPress has a number of nice features built right into the software for handling a multiple author environment. Of course the most powerful tool is the roles function. The default roles in WordPress, from top to bottom, are the following:
1. Start with a good template
One of the most common mistakes made by website owners is the incorrect use of redirects. Redirects are simply directive your website sends to bots/visitors/crawlers on what to do if they are requesting a specific page, media item or domain. Sounds simple, but redirects can have a huge impact on the performance of your website and cost you money as well as wasting valuable SEO authority. It’s important that you are sending the right directive, otherwise you can see a massive impact, first to your rankings, then traffic, conversions and finally revenue.
Let’s say you’re interested in buying your first website on Flippa. You’re an SEO expert, so you search for sites in the SEO category. Thing is, until today, many sites that were about Search Engine Optimisation were listed under Internet Marketing, or SEO services, or Search Engines, or Backlinks… and so on. Confusing, right?
Today we’re launching a new way to ensure that your search results include all sites you might be interested in.