Photo Credit: Ken
There are dozens of SEO tools and platforms to choose from, and it’s hard to find out which one will meet all of your needs. It’s not a simple decision, but the first consideration is how much time can any of these tools save you, and by using them what is the increased productivity worth to you, or to your clients?
There are a number of tools I use to make my life easier and improve my clients’ SEO. Here’s what I like and don’t like about each of then.
Tools to Evaluate Backlinks
Link Detox
Link Detox is part of LinkResearchTools but can be used separately, and is the perfect tool for quick analysis on a websites backlinks to understand their toxicity. The upgraded tool now offers some wonderful Risk Breakdown reports and scores your link profile for your Link Detox Risk, which helps understand your site’s chances of being hit by the next Penguin update. The other benefit of using the tool is that you can export Google Disavow files ready for submission to Google. Between you and me, I don’t believe the disavow tool works (that’s a topic for another post!) so I use LinkDetox to flag what links I want to remove manually. LinkResearchTool is a subscription product, but you can also just use Link Detox as a standalone product, as I have found that I only use the full suite of features during quarterly reviews. To make using Link Detox reports regularly a bit more cost effective I have a platform subscription and just buy bulk batches of Link Detox credits when I run out as when you have a monthly subscription additional Link Detox credits cost around €1 each.
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