Due to personal challenges and declining health, the owner of a well-regarded website focused on offering free website templates is looking to sell the site or its exclusive advertising rights. Though the domain is linked to their name and originally began as a personal blog, the site has become a popular resource for those seeking free website templates and WordPress themes. The templates, developed from 2005 to 2008, are widely used, resulting in many incoming links and increasing the site's visibility and popularity. The website was previously ranked #1 on a well-known blog ranking platform, but was excluded from the "Top 100 Blogs" list as the links were for design credits. It holds a strong PR ranking and follows search engine guidelines closely.
On January 11, 2010, it was announced that the minimum offer for purchase is $100,000, with expectations for offers over $200,000 based on past interest and revenue potential if advertisements were optimized. The site also generates numerous custom design inquiries, suggesting potential for additional revenue through design services. On January 15, 2010, a Buy-it-Now (BIN) price of $300,000 was set, reflecting the estimated potential revenue from maximized advertising over ten months, excluding custom design revenues. Advertisements have been limited to maintain relevance to visitors, with no gambling or sponsored text links allowed. The site sees approximately 50,000 template downloads per month, though traffic has declined from around 3,000 unique daily visitors due to infrequent updates and new releases. Payment and transfer can be facilitated through an escrow service as requested.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More