FlannelPlanet is a business founded out of a desire for non-plaid flannel clothing. Recognizing that flannel, a comfortable and traditional fabric, is predominantly available in plaid patterns, the creator initiated FlannelPlanet to offer alternatives. The business officially launched its website on October 9, 2008, with the online store starting operations shortly thereafter. FlannelPlanet imports and sells high-quality flannel items, with a focus on comfort wear that appeals particularly in challenging economic times. The business strategy involves selling directly through an online store and utilizing platforms like eBay for additional exposure. The cost of each flannel shirt is approximately $4.50, with a retail price set around $24, providing significant profit margins. Initial sales figures report around 20 shirts sold in the first week on eBay. FlannelPlanet foresees considerable growth potential, with plans to expand its product line beyond shirts to include items like lingerie, bedding, and robes under the same brand. The business offers a comprehensive package for buyers interested in acquiring it, including the web domain, custom e-commerce software, branding materials, supplier information, and operational training. Currently, the business holds an inventory of around 1,150 shirts, available for separate purchase. Revenue projections based on initial eBay sales suggest potential for substantial monthly profits. Traffic is initially sourced from specific online communities, and a hosting package provides a $100 AdWords credit for further promotion.