An anonymous dating website, established in 2000, currently boasts approximately 100,000 free members alongside a modest number of paid members. The platform's domain name holds significant branding potential, suggesting that with proper marketing, it could generate substantial revenue from either paid memberships or advertising in a free advertising-supported model. Historically, in 2002, an offer of $250,000 was made solely for the domain, which was declined by the owners.
Key reasons for purchasing this website include its long-standing existence since 1997, a solid free member base, and primarily, its domain's "hard to match" branding potential. The owners argue that with adequate advertising investment, the domain could achieve brand recognition comparable to leading global brands, thus maximizing return on investment. However, potential buyers should not be swayed by current traffic levels, as no marketing dollars have been spent on the platform recently.
The website is hosted on a dedicated server with a low monthly cost, offering flexibility for potential buyers to maintain or transfer hosting arrangements. Installment payments are an option for U.S.-based buyers with good credit, while others must complete full payment before domain transfer.
Revenue is generated through paid memberships and tokens allowing message sending and collect call acceptance. Memberships range from $24.95 monthly to $99.95 annually, while token packages are available from $14.95 to $49.95. Traffic mainly originates from direct domain entry or search engine rankings, where the site typically holds the top position. The figures for unique visitors and page views are estimates.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More