An established real estate website specializing in Bulgarian property offers lead generation services to real estate companies and is up for sale. This website has two existing clients who are expected to continue their service, details of which will be included in the sale. The site features an investors club where users can receive notifications about new developments and access investor tools. It also includes a variety of related domain names, focused on property in countries like Brazil, Croatia, Cyprus, and more.
Additionally, some operational websites such as those focusing on Spanish, Turkish, and Italian properties feed leads into a central database used by a primary client. Another domain, geared towards global property listings, is under development, being almost complete except for needing content and minor adjustments. This platform supports agent registrations and facilitates lead viewing, with capabilities for XML upload of multiple property listings.
Most sites are developed on the Joomla platform, except for the Bulgarian property site, which is hand-coded and database-driven. The combined subscriber database consists of over 11,000 entries, with an additional mailing list of 65,000.
Revenue is generated primarily from selling leads, priced at €22 per accepted lead for the primary client and €10 for rejected leads, sold to secondary clients. Mailings for other clients are priced at €14 per lead. Lead acquisition costs approximately €8 per lead via PPC campaigns, which have a conversion rate of around 10%. The site’s traffic largely stems from PPC campaigns, mailing efforts, and SEO, with the United Kingdom being the primary source of visitors.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More