In December 2006, a bidding directory was launched, marking one of the earliest instances of such a platform. Utilizing WordPress with a custom plugin designed specifically for this directory, the site features a unique design and has low maintenance costs, primarily involving domain and hosting expenses. Initial visibility was achieved through submissions to numerous web directories, purchasing permanent links, and leveraging press releases and links in a WordPress theme. This directory quickly rose in prominence, ranking highly on several lists such as the Aviva Strongest Directories and others. It boasts an SEOmoz page strength of 5.5, approximately 110,000 backlinks, and 163 blog reactions on Technorati. The directory has maintained a PageRank of 5 for the last three updates. An additional resource provided by the owner includes a list of strong bidding directories, referenced on various blogs and forums. The buyer of this directory will gain full rights to the WordPress theme, with an option to update and re-release it. Should a sale occur at a specified price point, an additional site using the same script will be included in the transaction. Revenue details from January to May 2008 show a steady stream of income from submission fees, which are currently set at a minimum of $5, suggesting room for increased earnings by adjusting this minimum. Traffic mainly derives from bookmarks, WordPress-related sites, blogs, and webmaster forums, with the majority of visitors being bloggers and webmasters.