The text discusses a dashboard widget designed for Mac users, functioning as a Facebook notifier that alerts users of Facebook events directly on their desktop, even when they are not logged onto Facebook. This application has gained immense popularity, boasting a substantial user base of approximately 141,000 devoted Mac users, with 17,000 daily active users. Despite its success, the application is not monetized, but a detailed business plan exists to transform its growing user base into significant revenue. The potential for generating multiple six figures annually has attracted investment interest, although a $50,000 deal with a hedge fund was declined due to contractual non-compete clauses. The primary traffic comes from Facebook and other sources like Google and Apple, with sustained directory exposure for over eight months. Several monetization strategies are outlined, including placing ads on notifications, selling application advertising event popups, and offering Mac-related affiliate products. Additionally, the widget could be developed into a full application to leverage Facebook advertising and build a community. Alternatively, the widget could be packaged with a profitable toolbar offer or sold to a Mac-related company for significant branding opportunities. Despite realizing the application's potential value, the creator seeks to transfer it due to a heavy workload with multiple ongoing projects, including directing a film. The creator also mentions an opportunity to attend a seminar on monetizing social and Facebook applications, offering a free seat to interested parties.