The website, a primary income source for the owner who is a stay-at-home parent, is up for sale due to a career shift back to real estate. The site boasts daily unique visits ranging from 1,200 to 1,600, primarily through organic search results on a major search engine, despite limited visibility on another popular platform. The site ranks highly for numerous search terms related to relationship advice and romantic content. Content on the site is original, written by the owner, except for monthly book club descriptions from an editor. The site, built on asp with some php sections like a forum, has a membership of about 1,000, while the email list contains approximately 9,000 subscribers.
Operational costs include $500 monthly on sponsored search advertising, $75 monthly for email services, and $300 yearly for hosting. Book sales, written by the owner, generate around $300 daily, with sole rights transferring with the website. Additional revenue comes from selling other authors' books via an affiliate network and periodic advertising sales. The owner acknowledges a recent decline in sales due to increased competition with more sophisticated presentation. There is no administrative backend, so the buyer must have basic web development skills. Hosting is prepaid for a year, with the suggestion that the buyer assume the existing account to simplify the transition. The owner believes the site's traffic and robust search listings offer significant potential for further monetization and growth if enhanced by the new owner.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official verification and assessment service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More